YouTube vs the Traditional Broadcaster Model
I spend more time on YT than any other website at the moment
because my day job is currently working in digital video for a big fashion
brand. Previously I worked in high-end drama production for UK broadcasters and
I never thought digital video was a side of the industry I'd experience. It
wasn't that I'd ever ruled it out, it just simply hadn't occurred to me. I
wanted to work in TV - not online.
Except that boundary is now blurred almost to the point of
non-existence. Confession: I don't even own a television. I watch everything
via my laptop on catch-up services and I expect this is now the case for most
people. Why? Because living life according to the TV schedule is inconvenient
and we want more choice over what we view.
YT is the extension of this - you can view clips from your
favourite TV shows without having to endure the whole episode. Whether you're
looking for that epic Friends quote, that particularly funny Jimmy Fallon
sketch or the moment Ryan Gosling is topless in Crazy Stupid Love, YT provides.